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From: Angie Toth
Date: Fri, Jun 12, 2015 at 4:08 PM
Subject: Colgate Ad

Pay close attention to each scene, tricky. Colgate has created a very ingenious advertising campaign to promote their dental floss.

But.... before I explain to you the main detail of these images, I shall let you observe them quietly on your own.


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missing image colgate_02


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Alright.......... now that you've had time to quietly observe the images......

  • In the first photograph, you might have noticed that the lady has one finger too many on her left hand.
  • In the second photograph, a phantom arm is floating behind.
  • And in the third photograph, the man has only one ear.

The campaign attained its purpose.

It proved that food debris on your teeth draws more attention than any physical defect does.

How well did you do??

Did you fail the whole thing?

So did I!!!

So now you know that no matter what physical "defect" you might feel self-conscious about, just stick a chunk of spinach between your front teeth and no one will notice anything else about you!

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